How I Work

Whether you're launching campaigns, coordinating an event, or building customer relationships — I show up ready to listen, solve, and deliver.

Got the vision? I’ll make it happen.

What You Can Expect Working with Me

Clear Communication
I’ll always clarify goals, timelines, and next steps — no confusion, just progress.

Empathy-Driven Collaboration
I pay attention to people — how they think, what they need, and how we can do better together.

Solution-Focused Thinking
When things shift (they always do), I’m calm, adaptable, and focused on the next best step.

On-Time, On-Point Delivery
You can count on me to deliver what’s needed — not just on schedule, but with care.

Not all marketing sticks.

Some Stories just hit right.

Some marketing just stay with you, long after the campaign ends.

For me, it was the Dior J’adore commercial with Charlize Theron and Dove’s “#RealBeauty” campaign. They did not just sell — they made you feel. And it made me wonder:

What makes a message linger?

I studied marketing in University of Melbourne to find out — and explored that question through every opportunity I got:

  • Coordinating 15+ events

  • Working in customer-facing retail

  • Writing fiction that reached 1M+ views

It all kept circling back to the same idea:

| How can we make people feel seen, connected, or even changed — through the way we communicate?

That question eventually led me to work on roles where I can bring all of that into play — connecting the dots between strategy and experience, data and empathy, vision and execution.

Because great marketing isn't just about reach — it’s about resonance.